Pernod captures Monkey 47
29 January, 2016
Pernod Ricard has announced the acquisition of a majority share in German “cult gin" Monkey 47.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
