Pernod captures Monkey 47
29 January, 2016
Pernod Ricard has announced the acquisition of a majority share in German “cult gin" Monkey 47.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
